The Challenge

High ad spend with poor ROI — $180 CPL for urgent care visits that should cost under $10.

The Strategy

Audited and rebuilt their entire Google Ads account. Introduced dayparting, negative keyword architecture, and landing page CRO focused on urgent care intent.

High ad spend with poor ROI — $180 CPL for urgent care visits that should cost under $10.

Audited and rebuilt their entire Google Ads account. Introduced dayparting, negative keyword architecture, and landing page CRO focused on urgent care intent.

“The ROI improvement was so dramatic our CFO asked us to double the budget.”

Sarah Mitchell, Practice Administrator
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